DATA-INFORMED CREATIVE | MARKETING SCIENTIST | STORYTELLER

I’m a Masters student at the McCombs School of Business, passionate about the union of the creative and quantitative elements of marketing.

My goal is to use the science of marketing, insights, and analytics to help brands uncover and solve problems. 

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Like any marketing scientist I love data, but, dare I say it - data is not the answer. It's simply a tool. Data without context - which comes through a 

refiner or translator - is almost useless. 

I aim to be that translator for brands and organizations. I take and analyze data, identify contexts, and uncover insights which can then be applied to making powerful decisions. 

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Aside from marketing, I am passionate about various social causes, volunteering, animals, and the Oxford Comma. 

Scroll through my website to check out some of my past projects, creative work, and learn more about me :)